Scholar Africa — Media Kit 2026

Everything you need to know about advertising on Africa's leading scholarship discovery platform.

Updated April 2026

Audience Overview

Scholar Africa is the leading scholarship discovery platform built for African students. Our organic-search-driven audience is high-intent — users are actively researching and applying for scholarships.

Note to team: Replace the figures below with real analytics from Google Analytics / Search Console before sharing externally. Current figures are conservative estimates.
200K+Monthly Visitors
85%Mobile Users
54Countries Served
250+Active Scholarships
8K+Email Subscribers
GrowingMoM Traffic Trend

Geographic Distribution (Top Countries)

Country% of VisitorsNotes
Nigeria~28%Largest audience; strong interest in UK, US, Canada
Kenya~12%High engagement on EU scholarships
Ghana~9%Strong undergraduate audience
South Africa~8%PhD & postdoc interest
Ethiopia~6%Growing rapidly
Tanzania, Uganda, Rwanda~8% combinedEast Africa growing fast
Other Africa~29%50+ countries represented

Device & Platform

PlatformShare
Mobile (Android)~72%
Mobile (iOS)~13%
Desktop~15%

Audience Intent

The vast majority of traffic arrives via organic search on scholarship-specific queries. Users typically:

Advertising Inventory

PlacementDescriptionAvailable In
Scholarship Detail Page Badge Amber "Featured Opportunity" badge + "Sponsored" label on the scholarship's detail page. Highest conversion placement — users are reading the specific scholarship you're promoting. Basic, Premium, Enterprise
Category Page Featured Listing Appears before organic results on category pages (e.g. "Scholarships for Nigerian Students"). Max 2 featured per category. Basic, Premium, Enterprise
Main Scholarships Listing "Featured Opportunities" section at top of /scholarships — seen by every visitor browsing the full database. Premium, Enterprise
Weekly Email Digest Included in the weekly scholarship roundup email sent to 8,000+ subscribers. Your scholarship appears in the "Featured" section. Premium, Enterprise
Homepage Hero Top placement on the Scholar Africa homepage. Limited to 1 sponsor at a time. Enterprise only
Co-Branded Content A dedicated blog post or guide about your scholarship programme, optimised for search. Enterprise only

Package Pricing

PackagePriceScholarshipsPlacementsEmailAnalytics
Basic Featured $99/month 1 Detail + Category No Impressions, Clicks
Premium $299/month Up to 3 Detail + Category + Listing Weekly digest Full (+ saves, app starts)
Enterprise $999/month Unlimited All incl. Hero Dedicated section Full + monthly call

Minimum 1-month commitment. No setup fees. Custom contracts available for Enterprise. Payment via Stripe, Paystack, Flutterwave, or bank transfer (USD/EUR/GBP).

Past Sponsors

This section will be populated as deals close. Sponsors will be listed here (with permission) with logo, package type, and a brief outcome quote.

Be among the first — early sponsors get preferred pricing and case study feature.

Case Studies

Case studies will be added after first sponsored campaigns complete (typically 30 days). Expected metrics: impressions per scholarship per month, click-through rate, and application starts.

Expected Performance Benchmarks

MetricEstimated RangeNotes
Monthly Impressions (detail page)500 – 5,000+Varies by scholarship popularity and search volume
Click-Through Rate (category listing)3% – 12%Featured position commands significantly higher CTR
Email Open Rate25% – 40%Scholarship-specific email lists have high engagement
Application Starts5% – 20% of clicksHighly motivated audience

Ready to Get Started?

Contact us to reserve a placement or ask questions. We reply within one business day.

Email Us Directly View Packages & Inquiry Form

Contact: vyomaaistudio@gmail.com — Scholar Africa, scholar.africa